Seminar on “Affective-Cognitive Design for Mass Customization and Personalization: Status and Promise”

Speaker: Dr Roger J. Jiao, Georgia Institute of Technology, USA


Date: Tuesday, 23 July 2013

Time: 9:30 am – 10:30 am

Venue: Room EF619, The Hong Kong Polytechnic University



The prevailing practice of mass customization manifests itself through a configure-to-order paradigm, which means to satisfy explicit customer needs and built upon legacy design. With pervasive connectivity and interactivity of the Internet and sensor networks, personalization has been witnessed in a number of industry sectors as a promising strategy that makes the market of one a reality. This talk will envision an extension to mass customization and personalization (MCP). By exploiting implicit market demand information and revealing latent customer needs, MCP aspires to assist customers in making better informed decisions, and to the largest extent, to anticipate customer satisfaction and adapt to customer delight. Based on a multiverse of user experience, product differentiation and co-creation, the key research issues of affective and cognitive for MCP will be discussed.    


Speaker’s biography

Dr. Roger J. Jiao is Associate Professor of Design and Manufacturing Systems in the G.W. Woodruff School of Mechanical Engineering at Georgia Institute of Technology, Atlanta, Georgia, USA. Before joining Georgia Tech, he was Assistant Professor and then Associate Professor of Systems and Engineering Management in the School of Mechanical and Production Engineering at Nanyang Technological University in Singapore. He earned his Ph.D in Industrial Engineering at Hong Kong University of Science & Technology, M.S. in Intelligent Manufacturing at Tianjin University, and B.S. in Mechanical Engineering at Tianjin University of Science & Technology in China. His research interests include design systems engineering, manufacturing systems, and intelligent decision making. Dr. Jiao has published 100+ international journal papers, 150+ international conference papers, 20 book chapters, along with 2 edited books and 7 proceedings. His scholarly work has been well cited by worldwide researchers (Google Scholar Citations: 4700+ times, h-index: 36).

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