| Knowledge Discovery from Database (KDD): A Data Mining System for Customer Relationship Management in the Hong Kong Post Office (Air Mail Centre) (P.I.: Dr. Benny C.F. Cheung) |
In this project, the concept and theoretical basis of the application
of data mining technique for CRM are introduced in HK Post. As a result,
a prototype data mining system based on OLAP has been built for CRM
and successfully trial implemented in the HK Post.
KM Program | KM Research | KM Publications | KM News Clip | KM Staff Exp. | KM Events | Contact Us
Best viewed in 1024x768
with Microsoft Internet Explorer
© Copyright 2005. Department of Industrial & Systems
Engineering, The Hong Kong Polytechnic University. All rights reserved.