09:00 – 12:30

In this workshop, you will learn how to develop a knowledge-based approach for creating more value in projects and businesses. This highly practical workshop features the renowned Knowledge Management Activity Planning (KMAP) process. Participants will work in teams to apply knowledge-based thinking to their own projects. KMAP is a question-based process, based on the knowledge-flow framework developed by Professor Sveiby. Through the process the teams will screen out the most important knowledge flows, which create value in an organization. The process allows people to rapidly screen ideas and focus on a discussion of activities that create value. KMAP is a highly effective process to plan a knowledge-based strategy and related activities. It features more than 300 ideas from Professor Sveiby's practice on how to create more value from knowledge contained in the relationships with customers, in internal processes and in the minds of people. The workshop also gives all participants an easy-to-apply “thinking tool” as a take-away for application in projects and businesses. For more information about the theory behind the process, please read the award winning article published in the Journal of Intellectual Capital 2001 http://www.sveiby.com/Portals/0/articles/knowledgetheoryoffirm.htm.

Knowledge Discovery and Data Mining (KDD) combines machine learning, pattern recognition, statistics, databases, and visualization to automatically extract knowledge (or information) from databases. This extracted knowledge supports human decision-making, e.g., predictive modeling, forecasting, and classification tasks, summarizes the contents of databases, or explains observed events. Successful KDD systems are used in business: finance, telecommunications, fraud detection, market data analysis, loyalty programs and churn analysis, market forecasting, sales prediction, and revenue assurance. There are also many examples in the world of security, manufacturing, and science applications. We present an overview of data mining with an emphasis on application case-studies. The workshop provides an introduction to KDD, presents methods for data preparation, and describes major data mining techniques. Successful deployment of these technologies to e-business enterprise data requires: data warehouse construction and updating, and delivery of timely, interesting, and actionable results in a form consumable by business end-users. Emphasis will be placed on applications in e-business and in marketing and advertising (which is Yahoo!'s primary business). Yahoo! faces a particularly extreme challenge of processing over 12 terabytes of data a day in order to provide analytics of consumer preferences, product improvement, feedback from users, and numerous advertising targeting applications.

For the past decade various attempts have been made to manage knowledge as an asset which needs to be converted from tacit (in the head) to explicit (written down). Such approaches have had partial success at best. This workshop will focus on the use of narrative techniques for capturing and distributing expert knowledge. It's a lot easier for experts to communicate their knowledge in narrative and pictures, its also a lot easier for learners to assimilate material in narrative form. We always know more than we can tell and we will always tell more than we can write down. This workshop will show participants how to elicit anecdotes and to embed narrative capture, learning and transfer into their organization. More than just story telling, narrative is probably the most innovative idea (and software) to enter the KMN field in the last decade. This workshop is a chance to learn from one of the originators.

The effective management of an organization's knowledge assets is recognized as being a critical success factor in business performance. A systematic, contextual and action-oriented methodology called STOCKS (Strategic Tool to Capture Critical Knowledge and Skills) has been developed and used to map out their knowledge assets based on input from both structured questionnaires and interactive workshops conducted in an open and participative manner. Output from the STOCKS include critical knowledge, a level of diffusion and codification, and knowledge maps. The inquiry process gives transparency to data collection, facilitates knowledge sharing and helps to build consensus among group members when constructing the knowledge asset inventory of an organization. The audit is basically composed of seven phases which include process prioritization and selection, STOCKS form filling, workflow study and STOCKS workshop, building a knowledge inventory, analysis as well as in-depth interviews and data validation. The workshop will offer a hands-on approach on how to conduct the audit.

Today's business leaders push their organizations to become more innovative and find new ideas from different fields. The increased demand drives optimism and enthusiasm, but in many organizations the levels of stress and frustration amongst employees are rising. The problems seem to be that you can not simply ask someone to become more innovative; instead, you have to address the problem indirectly by ensuring that the right conditions are in place for people to come up with innovative solutions. The Medici Game, based on the best selling book “The Medici Effect” (Harvard Business School Press 2004), and developed in co-operation with its author Frans Johansson, engages participants in discussions that lead them to challenge their beliefs and assumptions around the good – or not so good – management practices for fostering innovation friendly conditions. CELEMI has designed a game where participants through their discussions, step-by-step will discover and learn the “message” of what they need to change in order for their organization to become more innovative. Participants “discover by themselves”, rather than being told, which leads to increased motivation and ability to act. The Medici Game is suitable for cascading down to all employees. The game's ability to facilitate and foster dialogue among employees leads to increased alignment and trust within the organization; trust being one of the most important conditions for enabling break through innovation. This is the first time Medici has been run in Hong Kong . More details:

Communities of practice are one of the most powerful organizational structures available to connect people, access expertise, facilitate learning and create business value. But communities of practice are often fickle, and present paradoxical challenges in their design and management. This interactive half-day workshop is designed to help participants to design and foster sustainable communities of practice within their organizations, be they public sector, private enterprise or not-for-profit. The workshop will address the creation of social structures that can take responsibility for fostering learning, developing skills and artifacts, and managing knowledge. It will help participants to understand how to balance the need for sustainable communities by having both autonomy and informality; and for the community to be structured to support organizational objectives.

What are the challenges for Hong Kong to become a knowledge-based economy? While politicians and government officials often use the terms knowledge-based economy and creative knowledge economy in public speeches it is often not clear what exactly these terms mean for the current and future of society and businesses in Hong Kong . This roundtable will bring together some of the stakeholders involved in the discussion. Participants will be informed about work that has been done by various organisations. They will also have a chance to discuss some ideas for the development of the dialogue about Hong Kong as a knowledge city, in the context of international development in other parts of the world. The workshop aims to provide a platform for an open discourse on knowledge economy related topics and stimulate discussion across the different group of stakeholders.