Globalization continues to create business opportunities for new products and services. Many Hong Kong companies have the edge in the original design manufacturing and original brand manufacturing business because of our free flow of information and good marketing knowledge and experience. This leads to a substantial demand for professionals to design and develop new products, such as smart home appliances, healthcare devices, and energy-efficient products.
Product Engineering with Marketing addresses the identification of market needs, generation of creative ideas, realization of product concepts, and the growth of customer bases. Product and Marketing Engineers are able to analyze the market situation and competitive environment, identifying market needs and converting them into new products that satisfy customer needs.
Aims of the programme
The PEM programme aims to provide students with comprehensive education and professional training at honours degree level for preparing engineers and professionals who are competent in product design, production, and marketing.
The programme has been recognized by the Hong Kong Institution of Engineers (HKIE) as a professional engineering degree programme under the Washington Accord. With this international accreditation agreement, the PEM degree is also recognized in the United States, the United Kingdom, Canada, Australia, Japan, Singapore, Korea, Taiwan, Malaysia, New Zealand, and other signatory countries.